Iqos team


Priceless ice-cream summer tour



The brief was to create and develop a concept and an idea for a summer tour for Mastercard Priceless, as well as project manage the tour from beginning to end.


We created a tour where Mastercard could meet and greet their customers in a personalized way. We visited selected summer spots in Sweden to get Mastercard’s users activated in Mastercard’s tent and register for


The tour resulted in more than 2600 interactions,1300 demonstrations and 1000 sign-ups during the event period.

Mastercard called this the ’Success Tour’!

Mastercard reported a 200% increase in sign-up’s during the event period.


Iqos team
Iqos team
Iqos team