CandyKing was looking for a BTL agency. We pitched a 360 Easter Campaign including three products – our Consumer Activation Platform, Media Buying & Targeting, and Creative Studio. The goal of the campaign was to engage consumers in a fun way to create a deeper connection with consumers and increase loyalty with the focus to drive sales. The main objectives were to convert consumers to the CandyKing platform, drive traffic to stores, increase sales and improve brand awareness.
Our solution was to create a true 360 campaign, converting from all channels to the CandyKing activation platform. We used three of our products to make this happen. In order to optimize traffic to the activation platform we used channels like social media, website, instore displays, candy bags, POS material, and so on. This resulted in overwhelming engagement around the campaign.
The campaign was a huge success with 51 180 unique visits to the platform, and a platform engagement rate of 14%. The game had 7 227 unique players, that on average plated 7 times each. (In the previous campaign there were only 50 players). The traffic from instore POS was 15 001 (30%). Social media channels (Facebook & Instagram) were the main drivers of visits to the platform.