St Germain – A bon vivant trip
This spring and summer, NRG and St Germain is introducing
the Simon & Louise Tour – a bon vivant trip where we bring the true French romantic and vintage spirit to the Nordics. Using St Germain branded bikes that also works as pop-up bars, NRG’s bartenders has visited selected bars and restaurants, giving them a true St Germain experience. The mission was to create brand awareness and get the selected audience to discover the St Germain brand and the elderflower drink “St Germain cocktail”.