NRG Case template24-262
NRG Case template24-263
NRG Case template24-26

Microsoft Surface Bike Tour

ASSIGNMENT
To introduce the new Surface Family, NRG was given the opportunity to create an innovative concept which would showcase the Surface products in an interesting yet informative way.

SOLUTION
To attract audience, we created a concept that would stand out in the crowd and make passing shoppers curious by using a custom made Surface branded bike which would also serve as a portable demonstration table. The bike itself was not only eye-catching but gave us the opportunity to be flexible, portable and be present wherever the crowd is – just as the Surface itself!

FIELD MARKETING & RETAIL ACTIVATION
The bike could be spotted in selected shopping malls and in collaboration with a retailer, in this case Webhallen. The promoters were fully trained on the features and specifications of the showcased SKU’s so they could give the shoppers the ultimate Surface experience.

CREATIVE STUDIO & COMMUNICATION
From idea to execution; the creative hub assisted with concept development, design, production, project management and reporting – all with a successful outcome.

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