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HUAWEI P20 Pro LAUNCH

Nordic Retail Group (NRG) – a Nordic agency with long experience within retail business got this assignment after receiving good reviews from earlier projects for Huawei Sweden. NRG started this project by pitching for Huawei Region in Poland regarding #capturethepassion and #capturethemoment. From that pitch came many great ideas, from which we picked some of them to execute for the P20 launch in Sweden, Norway, Finland and Denmark. During the launch period, NRG have provided staff, created material and executed events for the P-series.

  • All time high pre-bookings of the Huawei Phone.
  • 17x more P20 Pro phones where sold compared to the P10 Plus.
  • 100.000 units sold in the Nordic Countries and Central- and Eastern Europe the first month after launch.

With a strong and unique partnership with Huawei, we have delivered the following during the launch period of the P-Series:

  • 70 exciting Mystery Boxes
  • 4 big pre-view events with revealing of the phone
  • Launching the Huawei P20 Pro at the launch date all over Sweden
  • Created and installed POS Material in Swedish retailers
  • Building exclusive hands-on material

With the feedback after this launch we can all agree – the phone has been a great success and NRG are proud of being a part of it.

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